Atlanta · Taipei · Across Asia

Asian voices.American stages.

True Talent connects exceptional Asian artists with audiences, venues and cultural partners across Atlanta and the Southeast.

Explore the vision See featured event ↘

TRUE TALENT
ATLANTA / TAIPEI

Enno Cheng Moon Phases 2.0 Atlanta concert artwork

LIVE · ATL

Featured event

Enno Cheng 鄭宜農 — Moon Phases 2.0

May 13, 2026 · Vinyl at Center Stage · Atlanta

The first Taiwanese artist presented by True Talent in Atlanta—an intimate evening of music, identity and connection.

Our purpose

A cultural bridge, built through live experience.

We create meaningful routes for Asian artists to meet new audiences in the United States—combining trusted cultural context with local production knowledge.

Curated

Distinctive artists and projects chosen for artistic depth and cultural relevance.

Connected

A Taiwan–Atlanta network linking talent, venues, media, brands and communities.

End-to-end

Strategy, booking, production, marketing and on-the-ground execution in one team.

What we do

From first conversation to final encore.

Artist representation & U.S. market entry

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Concert promotion & live production

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Venue, sponsor & community partnerships

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Cross-cultural marketing & media

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Brand, festival & special-project curation

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One network · Two markets

Local insight on both sides of the Pacific.

Two guitarists connected between Asia and Atlanta

ASIAATLANTA

Watchout, Inc. · Taiwan

Established in 2008, our sister company brings deep experience in artist management, publishing, music projects and cultural production across Greater China.

True Talent LLC · USA

Founded in Atlanta in 2025, True Talent translates that network into credible U.S. opportunities—beginning in the Southeast and growing outward.

JCFOUNDER / PRODUCER

Founder

Joanne Cheng

Founder & cultural producer

Joanne’s career spans record labels, live entertainment, artist management, publishing and large-scale cultural projects. Her experience includes Magic Stone Records, Monster Live, Will Lin Music and Watchout, Inc., alongside work with leading artists across Taiwan and Greater China.

Work with us

Choose your route into the story.

Artists & managers

Build a thoughtful U.S. market-entry plan.

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Venues & presenters

Bring distinctive Asian programming to your stage.

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Brands & sponsors

Create culturally credible audience connections.

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Communities & media

Help stories travel farther and resonate locally.

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TRUE TALENT · ATLANTA